search engine optimization

The Only Marketing Rule for Citizen Journalism: I Violated It

There’s only one major marketing rule for doing citizen journalism. Ask for credit. Whenever you get footage or news that you're not required to keep secret, and people want to share it- ask that they mention you. Online chatter about you drives brand awareness and affects your SEO. The Internet is a high school popularity contest and…

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Digital Marketing Basics: 4 Gold Nuggets for Your Success

By Alexander Grosu, for Edwardsturm.com. There are more than one billion websites out there. More than 3 billion users navigate the Internet every single day – and the number increases each second. Millions of blog posts are published on a daily basis. To say that businesses cannot survive without being present in the web-o-sphere is an…

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How to Write an SEOd-Out Article

By Nicole Bermack, for Edwardsturm.com. As editor of this website, I have to sift through a lot of guest articles- and sometimes these articles, despite my best efforts to prepare contributors beforehand, don’t fit the parameters for what a search engine optimized article should look like. What does this mean? In a nutshell, there are…

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5 Not-Overly-Long Resources That Will Make You Understand SEO

The term Search Engine Optimization is intimidating to many website owners. Most know what it is, but have zero idea where to start and little time to learn. With this article, and these resources, my goal is to give newcomers a clear big picture view of the SEO landscape in a way that doesn’t require a ton…

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