search engine optimization

How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…

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Increasing Site Speed: Important Reminders

Most important, this tool is way better than Google's PageSpeed Insights. Default settings throttle connection when testing. To remove throttling, change to Native Connection (No Traffic Shaping) in advanced settings. Compress images before uploading. Compresspng.com. Compressjpeg.com. WP Smush plugin (Wordpress). Turn on HTTP compression (GZIP). Most hosting providers will do this automatically. If, for some…

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Submitting Sitemaps to Google Search Console: Submit Children or Not?

I’m currently exploring if it’s a better best practice to submit sitemap children (that is, items that are nested under the main sitemap) to the Google Search Console rather than a sitemap index. After changing my website’s information architecture and URL structure, I waited too long to implement 301 redirects and remedy 404ing pages. As…

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Why Most SEOs Don’t Know Proper Technical SEO

I’ve come to learn that most professionals who call themselves SEOs don’t know the nuances of technical SEO. They don’t how to communicate with developers, they don’t know how to do SEO for single page applications, they’re completely unfamiliar with the idea of analyzing a website’s server log files, the list goes on… They don’t…

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