search engine optimization

Increasing Site Speed: Important Reminders

Most important, this tool is way better than Google's PageSpeed Insights. Default settings throttle connection when testing. To remove throttling, change to Native Connection (No Traffic Shaping) in advanced settings. Compress images before uploading. Compresspng.com. Compressjpeg.com. WP Smush plugin (Wordpress). Turn on HTTP compression (GZIP). Most hosting providers will do this automatically. If, for some…

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Submitting Sitemaps to Google Search Console: Submit Children or Not?

I’m currently exploring if it’s a better best practice to submit sitemap children (that is, items that are nested under the main sitemap) to the Google Search Console rather than a sitemap index. After changing my website’s information architecture and URL structure, I waited too long to implement 301 redirects and remedy 404ing pages. As…

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Why Most SEOs Don’t Know Proper Technical SEO

I’ve come to learn that most professionals who call themselves SEOs don’t know the nuances of technical SEO. They don’t how to communicate with developers, they don’t know how to do SEO for single page applications, they’re completely unfamiliar with the idea of analyzing a website’s server log files, the list goes on… They don’t…

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12 Things Your Business Website Should Be Doing to Dominate Google

By Ed Brancheau, for Edwardsturm.com. While SEO is an extremely deep and complex field, there are some more basic optimization tactics you can use to quickly up your rankings. The following 12 tactics were hand picked from a much longer list thoughtfully written over the course of a few months, and have been expounded upon…

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