search engine optimization

SEO Consulting Benefits

I was recently advised on making more of an effort on selling SEO consulting by its benefits, rather than by the features that are provided in the consulting. For starters, saying my hourly rate is perceived as a feature. A feature doesn't explain what benefits there are, it explains what's being done. I thought about…

Moz’s Crawl Test Is the Best Thing Since Sliced Bread and the Beatles

I wish I knew about this tool sooner. Moz's Crawl Test is going to save me so much time doing Obstacle Analysis Reports. For the past years, I've been doing my OARs manually, by analyzing Screaming Frog crawls. While it will still be necessary to use SF crawls and manual research for some things, I…

Facebook Using Artificial Intelligence to Describe Your Uploaded Photos

Go to Facebook and look at a photo containing a person or people that has been uploaded by you or one of your friends. Right click on the photo and inspect it. Look for the image's alt tag. Chances are you'll see something like this: Or this: Facebook is using a machine learning artificial intelligence…

How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…

Is Google’s Algorithm Populating Answer Boxes with Its Own Independent Research?

If you search “Best games to play for YouTube” you’ll receive an answer containing H2s from my article, The 23 Best Games for YouTube in 2016. This is what the above the fold SERP looks like: Here’s where it gets interesting. Google is leaving out answers and providing only the games it views as most…