search engine optimization

How to Do Great Local SEO for Your Online Store

By Victoria Greene for Edwardsturm.com.  Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. In this short guide, I will show…

Read More

SEO Consulting Benefits

I was recently advised on making more of an effort on selling SEO consulting by its benefits, rather than by the features that are provided in the consulting. For starters, saying my hourly rate is perceived as a feature. A feature doesn't explain what benefits there are, it explains what's being done. I thought about…

Read More

How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…

Read More