search engine optimization

What It’s like to Be a Female SEO: Women Share Their Experiences

Women are leaders and innovators in every industry, and search engine optimization is no different. While the industry was once dominated by men, the gender gap is decreasing. Female SEOs working every day to improve organic rankings have come forth in this article to candidly share their experiences. In a spirit of transparency, this article…

How to Do Great Local SEO for Your Online Store

By Victoria Greene for Edwardsturm.com. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. In this short guide, I will show…

SEO Consulting Benefits

I was recently advised on making more of an effort on selling SEO consulting by its benefits, rather than by the features that are provided in the consulting. For starters, saying my hourly rate is perceived as a feature. A feature doesn't explain what benefits there are, it explains what's being done. I thought about…

Moz’s Crawl Test Is the Best Thing Since Sliced Bread and the Beatles

I wish I knew about this tool sooner. Moz's Crawl Test is going to save me so much time doing Obstacle Analysis Reports. For the past years, I've been doing my OARs manually, by analyzing Screaming Frog crawls. While it will still be necessary to use SF crawls and manual research for some things, I…

Facebook Using Artificial Intelligence to Describe Your Uploaded Photos

Go to Facebook and look at a photo containing a person or people that has been uploaded by you or one of your friends. Right click on the photo and inspect it. Look for the image's alt tag. Chances are you'll see something like this: Or this: Facebook is using a machine learning artificial intelligence…