sales

How to Do Great Local SEO for Your Online Store

By Victoria Greene for Edwardsturm.com.  Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. In this short guide, I will show…

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One of the Best Startup Stories I’ve Heard

My friend just told me one of the best and most motivating startup stories I've heard. Here it is, told chronologically. Background Information: My friend, we'll call him David, has free and paid programming classes and bootcamps in NYC. These classes are pretty popular. The Story: -Some kid, we'll call him Ted, shows up to one…

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Things I’ve Learned About Networking to Sell a Service

I assume that this is going to be rather fluid list- changing over the coming months as I learn new nuances that I'd like to remember. Selling a service is very different from selling a product. Selling SEO consulting services (which I sell), for example, is quite a different process from selling a house or…

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How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…

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How to Optimize Your Email Marketing: A Lesson in Newsletter Success

By Isaac Cohen, for Edwardsturm.com. In the early 1990s, JNCO, our company, made a name for itself creating ultra-wide legged denim jeans that made a splash all over North America. The look was inspired by everyday street style in Los Angeles, and has grown a committed fan base since; a strong collection of supporters embracing…

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