public relations

How to Handle PR During a Crisis or Controversy

By Pauline Harris, for Edwardsturm.com. Having complete control of a corporation, organization, or even individual’s reputation is no small responsibility. There’s a reason there is an entire profession (public relations) dedicated to this. Good or bad, the PR firm must handle every facet of a company’s brand, an entertainer’s reputation, or a politician’s image. One misstep can…

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Maximizing In Person Influencer Partnerships for Brand Awareness

By Megan Shroy, for Edwardsturm.com. Influencer endorsements have the power to inspire consumers. Whether it’s social media and digital influencers or classic Hollywood A-listers, these partnerships increase the visibility of PR programs and typically generate content that can be leveraged across multiple channels. While partnering with celebrities doesn't come without risks, there are hundreds of…

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