Promotion

How to Optimize Your Email Marketing: A Lesson in Newsletter Success

By Isaac Cohen, for Edwardsturm.com. In the early 1990s, JNCO, our company, made a name for itself creating ultra-wide legged denim jeans that made a splash all over North America. The look was inspired by everyday street style in Los Angeles, and has grown a committed fan base since; a strong collection of supporters embracing…

The Only Marketing Rule for Citizen Journalism: I Violated It

There’s only one major marketing rule for doing citizen journalism. Ask for credit. Whenever you get footage or news that you're not required to keep secret, and people want to share it- ask that they mention you. Online chatter about you drives brand awareness and affects your SEO. The Internet is a high school popularity contest and…

Digital Marketing Basics: 4 Gold Nuggets for Your Success

By Alexander Grosu, for Edwardsturm.com. There are more than one billion websites out there. More than 3 billion users navigate the Internet every single day – and the number increases each second. Millions of blog posts are published on a daily basis. To say that businesses cannot survive without being present in the web-o-sphere is an…

How We Used Answer the Public to Grow Our Organic Search Traffic

By Andrew Choco, for Edwardsturm.com. Creating content is an essential part of search marketing, but a lot of companies view content as just another task they have to get done. They pick a topic, write 800 words or so, post it to their website, and then maybe promote it on social media. A lot of…

Digital Marketing Solutions: Why Integration Matters

By Adam O’Leary, for Edwardsturm.com. Digital marketing best works if you have all the tools you need at your disposal. New ways to reach customers are popping up constantly and businesses are taking advantage of new services and tools provided by social media platforms like Facebook and Twitter. One crucial decision that marketers have to…