Music

How We Grew Our Youtube Subscribers from 0 to 10,000

By Kaila Yu, for Edwardsturm.com. Although this post features a case study on a Youtube project launched in 2012, the tactics used are still extremely relevant for Youtube channel strategies today. While 10,000 subscribers is just a drop in the bucket for the over 2,000 channels with at least 1 million subscribers, for most channels, an additional…

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A Letter to Martin O’Donnell and Michael Salvatori

To Marty & Michael, Thank you. This is a letter I wish I had written long ago, as the music you composed for Halo has always been among my favorite music of any genre. I have all the Halo albums, and despite having listened to them so many times, I still feel the awe, the…

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4 Reasons Why Artists Can Be Above Average Marketers

By Laura Fredericks, for Edwardsturm.com. The market for creative work and the audiences for pursuits as varied as dance, writing, visual arts, and film has grown exponentially in the past few years. The breakneck pace of technological innovation, rise of social media, and constant contact online has led to videos, articles, and pictures regularly reaching thousands,…

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Promotion Techniques That Don’t Scale

A creator’s attempt at repeatedly promoting content that nobody cares about will damage his/her reputation and take time and mental energy away from what really matters: creating content that people actually respond to. Promoting a piece of content should only be used to get the initial spark needed to take off. Messaging people on Twitter…

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Content Creation in Music

I am not a music producer. I’m an artist… a video producer, an editor, a graphic designer, a writer, and an idea creator. However, I don’t make music, so take this essay as you may. I have many musician friends and have listened to interviews from many musical greats, so I can say with a…

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