long tail

How to Do Great Local SEO for Your Online Store

By Victoria Greene for Edwardsturm.com. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. In this short guide, I will show…

How We Used Answer the Public to Grow Our Organic Search Traffic

By Andrew Choco, for Edwardsturm.com. Creating content is an essential part of search marketing, but a lot of companies view content as just another task they have to get done. They pick a topic, write 800 words or so, post it to their website, and then maybe promote it on social media. A lot of…

SEO Is a High School Popularity Contest

A large majority of people who have heard of search engine optimization still believe that it's an activity primarily for hackers and outcasts, rather than one that's driven by content. It’s not. From a very top-level, the way SEO works is simple: assuming pages can be crawled and indexed properly, and a site's architecture is…

Here’s to Longer Tails: Why the Informational Long Tail Post Will Be 2016’s Big Blogging Trend

By Joe Goldstein, for Edwardsturm.com. One of the biggest blogging trends in 2014 and 2015 was Brian Dean's skyscraper technique. In a nutshell, the idea was to pick someone else's listicle that had already earned links (like "6 lazy ways to drain your dog with a drone") and develop a version that absolutely towered over…