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How We Grew Our Youtube Subscribers from 0 to 10,000

By Kaila Yu, for Edwardsturm.com. Although this post features a case study on a Youtube project launched in 2012, the tactics used are still extremely relevant for Youtube channel strategies today. While 10,000 subscribers is just a drop in the bucket for the over 2,000 channels with at least 1 million subscribers, for most channels, an additional…

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5 Not-Overly-Long Resources That Will Make You Understand SEO

The term Search Engine Optimization is intimidating to many website owners. Most know what it is, but have zero idea where to start and little time to learn. With this article, and these resources, my goal is to give newcomers a clear big picture view of the SEO landscape in a way that doesn’t require a ton…

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How Should You Promote Your Content?

By Michael Harbron, for Edwardsturm.com. When ultimately the end of the funnel is money, I often question businesses outside of the publishing industry on why they want to market their content. I ask them, “Is pushing that blog going to make you money?” Mostly the answer is no. Indirectly it can make you money, but…

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SEO Is a High School Popularity Contest

A large majority of people who have heard of search engine optimization still believe that it's an activity primarily for hackers and outcasts, rather than one that's driven by content. It’s not. From a very top-level, the way SEO works is simple: assuming pages can be crawled and indexed properly, and a site's architecture is…

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