influencer marketing

Why Branding is Critical in Today’s Economy

By Lida Citroën, for I admit it: I was that mother who told my children, “It doesn’t matter what other people think about you… it just matters what you think about yourself,” and I was half right. What you feel in your heart is important, but equally important is what other people think about you,…

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The 23 Best Games for YouTube in 2016

With a ton of titles and only so much time, it can be hard for a YouTube gamer to figure out what to play. Maybe you’re looking for games that people want to watch more than others? Maybe you’re looking for upcoming games? Maybe you want mini games for your channel (or a channel that…

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Maximizing In Person Influencer Partnerships for Brand Awareness

By Megan Shroy, for Influencer endorsements have the power to inspire consumers. Whether it’s social media and digital influencers or classic Hollywood A-listers, these partnerships increase the visibility of PR programs and typically generate content that can be leveraged across multiple channels. While partnering with celebrities doesn't come without risks, there are hundreds of…

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