header bidding

The Days of Direct Sales are Numbered

By Kean Graham, for Edwardsturm.com. It’s been talked about for years, direct premium sales will die a slow death. Why Header Bidding is Accelerating the Extinction of Direct Sales With the advent of header bidding, this death has been dramatically accelerated. Header bidding has pushed publisher RPMs to the next level, to a point that it’s…

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