How to Do Great Local SEO for Your Online Store

By Victoria Greene for Edwardsturm.com.  Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. In this short guide, I will show…

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Using Video to Increase Conversions If I Had an Ecommerce Website

I learned today that videos of products make potential buyers 144% more likely to purchase. It is mind-numbingly cheap to make a simple product video that is good enough to increase conversion. Here’s what you need: Lights and a mic. A reviewer or even just a narrator. An apple or another common object to compare…

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How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…

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