Content creation

How We Grew Our Youtube Subscribers from 0 to 10,000

By Kaila Yu, for Edwardsturm.com. Although this post features a case study on a Youtube project launched in 2012, the tactics used are still extremely relevant for Youtube channel strategies today. While 10,000 subscribers is just a drop in the bucket for the over 2,000 channels with at least 1 million subscribers, for most channels, an additional…

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How to Write an SEOd-Out Article

By Nicole Bermack, for Edwardsturm.com. As editor of this website, I have to sift through a lot of guest articles- and sometimes these articles, despite my best efforts to prepare contributors beforehand, don’t fit the parameters for what a search engine optimized article should look like. What does this mean? In a nutshell, there are…

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Someone’s Home: Why Overwatch Has Such Passionate Fans

By Steven Savage, for Edwardsturm.com. If you spend anytime online you’ve probably heard of the game Overwatch from Blizzard Entertainment, the company behind the World Of Warcraft juggernaut. Some ten million players have taken up Overwatch since its launch, battling it out in its near-future world of superheroes and villains. The game has had enormous…

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Bridging the Gap Between Organic and Branded Content

By Christine Oakes, for Edwardsturm.com. If you haven’t yet noticed, Cannes Lions just took place last week in the South of France. It’s a week-long festival that celebrates creativity within the communications industry. Receiving a Cannes Lions award is essentially the equivalent of winning an Oscar for advertising creatives. While the world is undeniably a…

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