business general

Growth and Opportunity for Every Executive Owned Business

By Susan Trivers, for Edwardsturm.com. Executive owners of small businesses, including family owned businesses, have tremendous opportunities for growth in the next couple of decades. The qualities characteristic of closely held businesses — everyone being intimately connected to the mission, responsiveness and flexibility, internal flows of capital, and engaged ownership — are fertile soil for…

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How to Do Marketing for a Coffee Shop

By Frank Lanzkron-Tamarazo, for Edwardsturm.com. The word, “marketing,” is so broad that I put it in the same category as smurf, religious, observant, conservative, and the ancient Greek word, logos. All of those words, including marketing, are so trite that they’re meaningless. Many authors have written about marketing, but here’s my summary: Marketing is how you…

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5 Simple Strategies for Delivering a Creative Speech to a Large Crowd

By Loretta Love Huff, for Edwardsturm.com. Have you ever sat through a boring speech? Are you at risk yourself for delivering one? Though speaking on stage is challenging enough without the added pressure of wowing your audience, in order to be an effective and memorable speaker, being captivating in some way is critical. Maya Angelou…

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4 Reasons Why Artists Can Be Above Average Marketers

By Laura Fredericks, for Edwardsturm.com. The market for creative work and the audiences for pursuits as varied as dance, writing, visual arts, and film has grown exponentially in the past few years. The breakneck pace of technological innovation, rise of social media, and constant contact online has led to videos, articles, and pictures regularly reaching thousands,…

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