business general

‘Always Be Closing’ for the Modern Entrepreneur

By Markita Samuel, for Edwardsturm.com. There’s a popular sales saying, “Always Be Closing,” that was taught to thousands of sales reps throughout the 90s. It preaches always being on the hunt for new prospects and pitching constantly, with hopes that eventually one of the prospects will close due to the sheer volume of pitches made.…

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How to Handle PR During a Crisis or Controversy

By Pauline Harris, for Edwardsturm.com. Having complete control of a corporation, organization, or even individual’s reputation is no small responsibility. There’s a reason there is an entire profession (public relations) dedicated to this. Good or bad, the PR firm must handle every facet of a company’s brand, an entertainer’s reputation, or a politician’s image. One misstep can…

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4 Steps to Develop a Winning Marketing Plan

By Elyse McNabb, for Edwardsturm.com. Creating a marketing and advertising plan can seem overwhelming on a good day and virtually insurmountable on a bad day; add in the possibility of being a start up company with little to no extra cash and you may want to crawl into a corner and not come out until a…

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Top 10 Ways to Waste Time as a New Startup

By Markita Samuel, for Edwardsturm.com. The shingle is on the door, the business cards have been made, you changed the bio on your Facebook Page… Congratulations, you are now a new business owner! Welcome to the club! What to do first? Avoid the traps below! Why Time Is Your Best and Most Valuable Asset It’s…

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Why Branding is Critical in Today’s Economy

By Lida Citroën, for Edwardsturm.com. I admit it: I was that mother who told my children, “It doesn’t matter what other people think about you… it just matters what you think about yourself,” and I was half right. What you feel in your heart is important, but equally important is what other people think about you,…

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