Why Branding is Critical in Today’s Economy

By Lida Citroën, for I admit it: I was that mother who told my children, “It doesn’t matter what other people think about you… it just matters what you think about yourself,” and I was half right. What you feel in your heart is important, but equally important is what other people think about you,…

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How to Do Marketing for a Coffee Shop

By Frank Lanzkron-Tamarazo, for The word, “marketing,” is so broad that I put it in the same category as smurf, religious, observant, conservative, and the ancient Greek word, logos. All of those words, including marketing, are so trite that they’re meaningless. Many authors have written about marketing, but here’s my summary: Marketing is how you…

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Maximizing In Person Influencer Partnerships for Brand Awareness

By Megan Shroy, for Influencer endorsements have the power to inspire consumers. Whether it’s social media and digital influencers or classic Hollywood A-listers, these partnerships increase the visibility of PR programs and typically generate content that can be leveraged across multiple channels. While partnering with celebrities doesn't come without risks, there are hundreds of…

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