Article marketing

How to Write an SEOd-Out Article

By Nicole Bermack, for Edwardsturm.com. As editor of this website, I have to sift through a lot of guest articles- and sometimes these articles, despite my best efforts to prepare contributors beforehand, don’t fit the parameters for what a search engine optimized article should look like. What does this mean? In a nutshell, there are…

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What Facebook Instant Articles Means to Marketers and Readers Alike

By Dori O'Neill, for Edwardsturm.com. As you are probably aware, mobile devices now play a huge role in how people use the Internet. Marketers are always eager to find new ways to target the mobile audience and Facebook is delivering tools that can help. One of the biggest is the Instant Article feature, a new way…

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Measuring Sponsored Content

By Roger Wu, for Edwardsturm.com. Native Sponsored Content has become a hot topic over the past few months. Everyone from gossip publishers to the U.S. government has dipped their toe into the sponsored content conversation. First, what is sponsored content and why has it become so interesting? What is Sponsored Content? Sponsored content is not…

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How Should You Promote Your Content?

By Michael Harbron, for Edwardsturm.com. When ultimately the end of the funnel is money, I often question businesses outside of the publishing industry on why they want to market their content. I ask them, “Is pushing that blog going to make you money?” Mostly the answer is no. Indirectly it can make you money, but…

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Accelerated Mobile Pages Overview – Get AMPed!

By Jason Case, for Edwardsturm.com. We carry our mobile devices with us everywhere—restaurants, the beach, even the bathroom. They serve a very necessary part in our lives and we’re able to do amazing things due to the gifts that they bring. However, they’re not perfect. One of the problems with mobile devices is that when…

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