advertising

How to Earn Triple-Digit ROI from Hyper Targeted Facebook Ads

By Elizabeth Carlton and Rachel Perez for Edwardsturm.com. Advertising’s aim is to connect with its target audience in the places they frequent most. Exposure, exposure, exposure! So is it any surprise to any of us that Facebook is one of the leading “billboards” in digital advertising? Businesses are finding a strong ROI on their Facebook…

Three Steps to Take Your Sell-Side Programmatic Strategy to the Next Level

By Kean Graham, for Edwardsturm.com. Programmatic strategy for publishers used to be so easy! Sign up to Google AdSense, implement ad tags on your site, and wait for checks to roll in. About a decade ago, running this strategy stopped being super lucrative. Today, even as the display advertising market seems to get closer to…

The Days of Direct Sales are Numbered

By Kean Graham, for Edwardsturm.com. It’s been talked about for years, direct premium sales will die a slow death. Why Header Bidding is Accelerating the Extinction of Direct Sales With the advent of header bidding, this death has been dramatically accelerated. Header bidding has pushed publisher RPMs to the next level, to a point that it’s…

Nerd Business

By Michelle L. Jensen, for Edwardsturm.com. In the past few years there has been a huge uptick in the amount of events associated with the pop culture world. However, pop culture has a new name, and that’s nerd! Whether it is Nerdist or The Nerd Machine, companies of this nature are on the rise. Nerd…

4 Steps to Develop a Winning Marketing Plan

By Elyse McNabb, for Edwardsturm.com. Creating a marketing and advertising plan can seem overwhelming on a good day and virtually insurmountable on a bad day; add in the possibility of being a start up company with little to no extra cash and you may want to crawl into a corner and not come out until a…