SEO Is a High School Popularity Contest

A large majority of people who have heard of search engine optimization still believe that it's an activity primarily for hackers and outcasts, rather than one that's driven by content. It’s not. From a very top-level, the way SEO works is simple: assuming pages can be crawled and indexed properly, and a site's architecture is…

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A Date with Content Quality and Content Quantity

By Denise Doyle, for Edwardsturm.com. The difference between generating content and generating a connection is kind of like dating. If you’ve ever been on one, you know why content quantity doesn’t equal connection quality. Generating a ton of content in a short amount of time is like going out on a date with “White Noise…

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Maximizing In Person Influencer Partnerships for Brand Awareness

By Megan Shroy, for Edwardsturm.com. Influencer endorsements have the power to inspire consumers. Whether it’s social media and digital influencers or classic Hollywood A-listers, these partnerships increase the visibility of PR programs and typically generate content that can be leveraged across multiple channels. While partnering with celebrities doesn't come without risks, there are hundreds of…

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Articles Not Advertisements

When writing an article for your blog or a guest article on another’s website or even a print article, keep that article an article and don’t use it as an excuse to flagrantly advertise your products or services. With anything other than outbound marketing, advertise by example, not by blatant promotion. Content marketing, which writing…

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Basics of LinkedIn

By Kate Paine, for Edwardsturm.com. What is personal branding? Your reputation is your personal brand. Determine how you want to be perceived by your clients, prospects, and your network. Be yourself but reflect on your values – what’s important to you – and whether you exemplify them not only online, but in-person. People make a…

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