4 Reasons Why Artists Can Be Above Average Marketers

By Laura Fredericks, for Edwardsturm.com. The market for creative work and the audiences for pursuits as varied as dance, writing, visual arts, and film has grown exponentially in the past few years. The breakneck pace of technological innovation, rise of social media, and constant contact online has led to videos, articles, and pictures regularly reaching thousands,…

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SEO Is a High School Popularity Contest

A large majority of people who have heard of search engine optimization still believe that it's an activity primarily for hackers and outcasts, rather than one that's driven by content. It’s not. From a very top-level, the way SEO works is simple: assuming pages can be crawled and indexed properly, and a site's architecture is…

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A Date with Content Quality and Content Quantity

By Denise Doyle, for Edwardsturm.com. The difference between generating content and generating a connection is kind of like dating. If you’ve ever been on one, you know why content quantity doesn’t equal connection quality. Generating a ton of content in a short amount of time is like going out on a date with “White Noise…

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Maximizing In Person Influencer Partnerships for Brand Awareness

By Megan Shroy, for Edwardsturm.com. Influencer endorsements have the power to inspire consumers. Whether it’s social media and digital influencers or classic Hollywood A-listers, these partnerships increase the visibility of PR programs and typically generate content that can be leveraged across multiple channels. While partnering with celebrities doesn't come without risks, there are hundreds of…

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