5 Not-Overly-Long Resources That Will Make You Understand SEO

The term Search Engine Optimization is intimidating to many website owners. Most know what it is, but have zero idea where to start and little time to learn. With this article, and these resources, my goal is to give newcomers a clear big picture view of the SEO landscape in a way that doesn’t require a ton…

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Growth and Opportunity for Every Executive Owned Business

By Susan Trivers, for Edwardsturm.com. Executive owners of small businesses, including family owned businesses, have tremendous opportunities for growth in the next couple of decades. The qualities characteristic of closely held businesses — everyone being intimately connected to the mission, responsiveness and flexibility, internal flows of capital, and engaged ownership — are fertile soil for…

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Measuring Sponsored Content

By Roger Wu, for Edwardsturm.com. Native Sponsored Content has become a hot topic over the past few months. Everyone from gossip publishers to the U.S. government has dipped their toe into the sponsored content conversation. First, what is sponsored content and why has it become so interesting? What is Sponsored Content? Sponsored content is not…

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How to Do Marketing for a Coffee Shop

By Frank Lanzkron-Tamarazo, for Edwardsturm.com. The word, “marketing,” is so broad that I put it in the same category as smurf, religious, observant, conservative, and the ancient Greek word, logos. All of those words, including marketing, are so trite that they’re meaningless. Many authors have written about marketing, but here’s my summary: Marketing is how you…

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7 Secrets That a Publisher Will Not Tell You About Publishing Your Book

By Rodney Fife, for Edwardsturm.com. You’ve recently finished your manuscript after many grueling hours of tear-filled work. You are elated that the process is over and prepare to send the manuscript to your agent or directly to publishers. Here’s an important-to-know list of secrets that publishers will not tell authors while wooing them. 1. Your…

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How Should You Promote Your Content?

By Michael Harbron, for Edwardsturm.com. When ultimately the end of the funnel is money, I often question businesses outside of the publishing industry on why they want to market their content. I ask them, “Is pushing that blog going to make you money?” Mostly the answer is no. Indirectly it can make you money, but…

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