Why Branding is Critical in Today’s Economy

By Lida Citroën, for Edwardsturm.com. I admit it: I was that mother who told my children, “It doesn’t matter what other people think about you… it just matters what you think about yourself,” and I was half right. What you feel in your heart is important, but equally important is what other people think about you,…

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One Brick at a Time: YouTuber Brotherhood Workshop’s Profile

By Kevin Ulrich of Brotherhood Workshop, for Edwardsturm.com. I started doing animation when I was 11-years-old. My imagination was captivated by movies like Star Wars and Indiana Jones, and I wanted to make these sorts of films myself. However, I lacked resources, and didn't want to shoot videos with my brothers running around the back…

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5 Not-Overly-Long Resources That Will Make You Understand SEO

The term Search Engine Optimization is intimidating to many website owners. Most know what it is, but have zero idea where to start and little time to learn. With this article, and these resources, my goal is to give newcomers a clear big picture view of the SEO landscape in a way that doesn’t require a ton…

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Growth and Opportunity for Every Executive Owned Business

By Susan Trivers, for Edwardsturm.com. Executive owners of small businesses, including family owned businesses, have tremendous opportunities for growth in the next couple of decades. The qualities characteristic of closely held businesses — everyone being intimately connected to the mission, responsiveness and flexibility, internal flows of capital, and engaged ownership — are fertile soil for…

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Measuring Sponsored Content

By Roger Wu, for Edwardsturm.com. Native Sponsored Content has become a hot topic over the past few months. Everyone from gossip publishers to the U.S. government has dipped their toe into the sponsored content conversation. First, what is sponsored content and why has it become so interesting? What is Sponsored Content? Sponsored content is not…

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