Promotion Techniques That Don't Scale

A creator’s attempt at repeatedly promoting content that nobody cares about will damage his/her reputation and take time and mental energy away from what really matters: creating content that people actually respond to. Promoting a piece of content should only be used to get the initial spark needed to take off. Messaging people on Twitter…

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Content Creation in Music

I am not a music producer. I’m an artist… a video producer, an editor, a graphic designer, a writer, and an idea creator. However, I don’t make music, so take this essay as you may. I have many musician friends and have listened to interviews from many musical greats, so I can say with a…

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What It Means To Go ‘Viral’

Part of the reason I’ve created these essays is because in my personal journey to make viral content, I’ve come across far too many articles misusing the word, ‘viral.’ If you’ve ever put out a piece of content which has disappointed you with a poor response and researched how to change this, then you’ve come across…

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Why Isn't My Content Going Viral?

Bare with me here and you'll have a much better understanding of the proper content creation process... In a nutshell, there are four reasons, each with their own nuances, that would explain why nobody cares about your content. 1. You don’t have an intuitive feel for what people like to share or respond to. 2.…

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To Paul Graham

To Paul Graham, I am neither a hacker nor a painter, though I’m definitely a maker. For a long time I was a video producer, and for a while, I was a viral video producer. Whenever my videos went viral, I would ask myself, why did this go viral? What did I do personally in the creation…

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