How I Started My Gaming Channel – Inside the Mind of xS4vAgExGaming
By xS4vAgExGaming, for Edwardsturm.com. https://www.youtube.com/watch?v=65x4DlbbGzE I've had a lot of channels during my 8 years being on YouTube. I originally started on the platform because I wanted to see what I could create and then share my videos. Recording video has always been fun for me and YouTube gave me a great outlet for expressing myself. I…
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Here’s to Longer Tails: Why the Informational Long Tail Post Will Be 2016’s Big Blogging Trend
By Joe Goldstein, for Edwardsturm.com. One of the biggest blogging trends in 2014 and 2015 was Brian Dean's skyscraper technique. In a nutshell, the idea was to pick someone else's listicle that had already earned links (like "6 lazy ways to drain your dog with a drone") and develop a version that absolutely towered over…
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The Two Questions I Ask Myself to Know If a Piece of Content Will Go Viral
Once you’ve proven you can get attention on the entertainment and social networking sites, 4chan and Reddit (which due to their strong communities basically act as filters for response provoking content), you can trust in your instincts and use the following two questions to decide whether or not an idea of yours is worth producing.…
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The Reddit Test
How do you know if you have a generally entertaining piece of content on your hands? How can you measure that entertainment level? I call it the Reddit test. If you don’t know what Reddit is, check it out now. It’s basically a filter for good content. Content that's entertaining gets voted up, and content that's…
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Promotion Techniques That Don’t Scale
A creator’s attempt at repeatedly promoting content that nobody cares about will damage his/her reputation and take time and mental energy away from what really matters: creating content that people actually respond to. Promoting a piece of content should only be used to get the initial spark needed to take off. Messaging people on Twitter…
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Content Creation in Music
I am not a music producer. I’m an artist… a video producer, an editor, a graphic designer, a writer, and an idea creator. However, I don’t make music, so take this essay as you may. I have many musician friends and have listened to interviews from many musical greats, so I can say with a…
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