Articles Not Advertisements
When writing an article for your blog or a guest article on another’s website or even a print article, keep that article an article and don’t use it as an excuse to flagrantly advertise your products or services. With anything other than outbound marketing, advertise by example, not by blatant promotion. Content marketing, which writing…
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Basics of LinkedIn
By Kate Paine, for Edwardsturm.com. What is personal branding? Your reputation is your personal brand. Determine how you want to be perceived by your clients, prospects, and your network. Be yourself but reflect on your values – what’s important to you – and whether you exemplify them not only online, but in-person. People make a…
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How I Started My Gaming Channel – Inside the Mind of xS4vAgExGaming
By xS4vAgExGaming, for Edwardsturm.com. https://www.youtube.com/watch?v=65x4DlbbGzE I've had a lot of channels during my 8 years being on YouTube. I originally started on the platform because I wanted to see what I could create and then share my videos. Recording video has always been fun for me and YouTube gave me a great outlet for expressing myself. I…
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Here’s to Longer Tails: Why the Informational Long Tail Post Will Be 2016’s Big Blogging Trend
By Joe Goldstein, for Edwardsturm.com. One of the biggest blogging trends in 2014 and 2015 was Brian Dean's skyscraper technique. In a nutshell, the idea was to pick someone else's listicle that had already earned links (like "6 lazy ways to drain your dog with a drone") and develop a version that absolutely towered over…
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The Two Questions I Ask Myself to Know If a Piece of Content Will Go Viral
Once you’ve proven you can get attention on the entertainment and social networking sites, 4chan and Reddit (which due to their strong communities basically act as filters for response provoking content), you can trust in your instincts and use the following two questions to decide whether or not an idea of yours is worth producing.…
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The Reddit Test
How do you know if you have a generally entertaining piece of content on your hands? How can you measure that entertainment level? I call it the Reddit test. If you don’t know what Reddit is, check it out now. It’s basically a filter for good content. Content that's entertaining gets voted up, and content that's…
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