Musings

Using Video to Increase Conversions If I Had an Ecommerce Website

I learned today that videos of products make potential buyers 144% more likely to purchase. It is mind-numbingly cheap to make a simple product video that is good enough to increase conversion. Here’s what you need: Lights and a mic. A reviewer or even just a narrator. An apple or another common object to compare…

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Things I’ve Learned About Networking to Sell a Service

I assume that this is going to be rather fluid list- changing over the coming months as I learn new nuances that I'd like to remember. Selling a service is very different from selling a product. Selling SEO consulting services (which I sell), for example, is quite a different process from selling a house or…

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Increasing Site Speed: Important Reminders

Most important, this tool is way better than Google's PageSpeed Insights. Default settings throttle connection when testing. To remove throttling, change to Native Connection (No Traffic Shaping) in advanced settings. Compress images before uploading. Compresspng.com. Compressjpeg.com. WP Smush plugin (Wordpress). Turn on HTTP compression (GZIP). Most hosting providers will do this automatically. If, for some…

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