Increasing Site Speed: Important Reminders

Increasing Site Speed: Important Reminders
- Most important, this tool is way better than Google’s PageSpeed Insights.
- Default settings throttle connection when testing. To remove throttling, change to Native Connection (No Traffic Shaping) in advanced settings.
- Compress images before uploading.
- Compresspng.com.
- Compressjpeg.com.
- WP Smush plugin (WordPress).
- Turn on HTTP compression (GZIP).
- Most hosting providers will do this automatically. If, for some reason, it’s not being done, contact your hosting provider- it should take them a few seconds to enable.
- Use GZIPwtf.com to test.
- Caching.
- HTML5BoilerPlate.
- W3TotalCache (WordPress).
- When analyzing browser caching, keep in mind the authentic change frequency of assets in order to avoid not receiving fresh content.
- Combining CSS and JS.
- Using a CDN is very important if traffic isn’t local to your server.
- As an SEO, it’s very important to know where clients’ servers are, if their traffic is non-local, and if they’re using a CDN.
- Solutions.
- Photon (WordPress) (Free).
- MaxCDN.
- Cloudflare (Free).
- Upgrade to PHP7 (relevant apps).
- Enable HTTP/2.
- Use an SSL.
- Letsencrypt.com for free SSLs.
- Use an SSL.
- WordPress.com VIP (enterprise level) will automate a decent amount of this.
Huge thanks to David Parsons.
Edward Sturm
Edward Sturm is an SEO and video and image producer.
Latest posts by Edward Sturm (see all)
- The 23 Best Games for YouTube in 2020 - December 4, 2019
- Polarity - June 6, 2018
- Welcome Back, Edward - May 27, 2018