Here’s where it gets interesting. Google is leaving out answers and providing only the games it views as most appropriate.
Here are all the games from my article, in the order in which they appear. Google’s chosen games are colored in green:
- Battlefield 1
- GTA V
- FiFA 16
- TrackMania Turbo
- Garry’s Mod
- League of Legends
- Call of Duty: Black Ops III
- Tom Clancy’s The Division
- Just Cause 3
- Counter-Strike: Global Offensive
- Rocket League
- Dark Souls III
- GoldenEye 007 (this was put in as a joke, but coded as an H2 nonetheless)
- Dead by Daylight
- Fallout 4
- No Man’s Sky
My Crazy Egg data suggests that these were not picked by click volume (as each of these H2s are hyperlinked), which means Google must be using some other popularity metric, such as its own search volume data or external sales data.
Regardless, it’s using data external from the article to choose which answers to show to its searchers.
Update: I did some more research and found that the games Google is pulling are the top games (with the exception of Counter-Strike from this top ranking article mostly about the same thing. Google is cross referencing H2s with other top articles in the same format- indeed a version of independent research.