Musings - Random Thoughts | SEO & Viral Content | General Marketing

SEO Consulting Benefits

I was recently advised on making more of an effort on selling SEO consulting by its benefits, rather than by the features that are provided in the consulting. For starters, saying my hourly rate is perceived as a feature. A feature doesn't explain what benefits there are, it explains what's being done. I thought about…

Using a Chart to Show Inefficiencies in Web Development with No SEO

Tonight I went to a software development operations' meetup and was given a brand new way of explaining the benefits of SEO. The presenter discussed his experience with enterprise level clients and how they're very slow to implement and change their processes. After the presentation, I went up to him, and asked him how he…

Moz’s Crawl Test Is the Best Thing Since Sliced Bread and the Beatles

I wish I knew about this tool sooner. Moz's Crawl Test is going to save me so much time doing Obstacle Analysis Reports. For the past years, I've been doing my OARs manually, by analyzing Screaming Frog crawls. While it will still be necessary to use SF crawls and manual research for some things, I…

Using Video to Increase Conversions If I Had an Ecommerce Website

I learned today that videos of products make potential buyers 144% more likely to purchase. It is mind-numbingly cheap to make a simple product video that is good enough to increase conversion. Here’s what you need: Lights and a mic. A reviewer or even just a narrator. An apple or another common object to compare…

Things I’ve Learned About Networking to Sell a Service

I assume that this is going to be rather fluid list- changing over the coming months as I learn new nuances that I'd like to remember. Selling a service is very different from selling a product. Selling SEO consulting services (which I sell), for example, is quite a different process from selling a house or…

Facebook Using Artificial Intelligence to Describe Your Uploaded Photos

Go to Facebook and look at a photo containing a person or people that has been uploaded by you or one of your friends. Right click on the photo and inspect it. Look for the image's alt tag. Chances are you'll see something like this: Or this: Facebook is using a machine learning artificial intelligence…