Essays

Why Most SEOs Don’t Know Proper Technical SEO

I’ve come to learn that most professionals who call themselves SEOs don’t know the nuances of technical SEO. They don’t how to communicate with developers, they don’t know how to do SEO for single page applications, they’re completely unfamiliar with the idea of analyzing a website’s server log files, the list goes on… They don’t…

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SEO Is a High School Popularity Contest

A large majority of people who have heard of search engine optimization still believe that it's an activity primarily for hackers and outcasts, rather than one that's driven by content. It’s not. From a very top-level, the way SEO works is simple: assuming pages can be crawled and indexed properly, and a site's architecture is…

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Articles Not Advertisements

When writing an article for your blog or a guest article on another’s website or even a print article, keep that article an article and don’t use it as an excuse to flagrantly advertise your products or services. With anything other than outbound marketing, advertise by example, not by blatant promotion. Content marketing, which writing…

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The Reddit Test

How do you know if you have a generally entertaining piece of content on your hands? How can you measure that entertainment level? I call it the Reddit test. If you don’t know what Reddit is, check it out now. It’s basically a filter for good content. Content that's entertaining gets voted up, and content that's…

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Promotion Techniques That Don’t Scale

A creator’s attempt at repeatedly promoting content that nobody cares about will damage his/her reputation and take time and mental energy away from what really matters: creating content that people actually respond to. Promoting a piece of content should only be used to get the initial spark needed to take off. Messaging people on Twitter…

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