COMPACT KEYWORDS
A course that shows how to get:
- Paying customers
- Users
- Warm leads
With conversion-based SEO
Not outdated blog SEO
Why use the Compact Keywords Method?
- Target people looking to buy now
- Target decision makers representing a lot of people
- Low cost and low effort to perform
- Shows on page 1 of Google faster than normal
- Aligns with Google guidelines
- Works with AI, video, and user-generated content
Startups, SMBs, Enterprise…
All drive sales with the Compact Keywords method…
Across software, services, ecom, local, finance, health, coaching, info products, so much more.
All other SEO courses and gurus tell you to focus on blog SEO which…
- Has low conversion rates
- Takes a lot of time and money
- Is getting deprioritized by Google Algorithm Updates
- Is getting replaced by AI
Blog SEO is NOT WORTH WHILE!
Compact Keywords instead focuses on purchase-intent SEO landing pages which…
- Are designed from the ground up for getting customers, users, and leads
- Requires less time and money
- Are optimized for long-term success with Google Updates
- Gets recommended by AI
Here’s why…
Blog SEO = answering “how, what, why, etc” with SEO, then trying to convert those visitors.
Compact Keywords SEO = scalable SEO landing pages for high-intent scenarios.
THIS
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Designed from the ground up for getting customers, users, and leads
By only targeting language that has high-purchase intent, Compact Keywords naturally becomes about offering your products or services as a direct solution to people who are already looking for them.
Blog SEO, by contrast, answers “how, what, why” questions to people who are not ready to buy or use. Then it hopes to convert these people to newsletter subscribers or recurring visitors, to earn their trust and sell to them in the future.
Compact Keywords targets WARM searchers.
Blog SEO targets COLD searchers.
Requires less time and money
Easier for making sales, getting users, and getting leads:
Visitors who land on Compact Keywords pages are already looking for what you offer. They need less convincing.
Easier for SEO:
Compact Keywords targets high-intent language most sites ignore ‐ meaning less competition and easier rankings.
The result of this is
- You need less words per page (less work)
- You need less SEO backlinks (less money & less work)
Gives long-term success with Google Updates
Compact Keywords gives searchers what Google wants:
- Direct, clear next steps. “You’re looking for what we offer ‐ here’s a button to buy it, use it, or get in touch.”
- Language to fill in gaps. Warm searchers are ready to act ‐ but most businesses don’t target the language they use. That means Google can’t recommend these businesses. Compact Keywords fixes this by matching intent with pages built to convert.
- Easily understood websites. Compact Keywords includes simple technical SEO lessons anyone can follow ‐ making your site easier for Google to crawl and parse, while also improving navigation for real people.
Blog SEO, by comparison, usually gives searchers what Google doesn’t want:
- 3,000 word articles with a lot of fluff. Articles offer incomplete information or answers that are unnecessarily long.
- Targets the same language lots of other sites target. Doesn’t help Google fill in the gaps.
- Bloated content structures like /blog/, endless pagination, massive generic articles. Hurts usability and search engine understanding.
Over the last several years, blog SEO has been hit by many Google Algorithm Updates! Don’t do it!
Recommended by AI instead of disrupted by it
Compact Keywords trains AI to recommend your brand for relevant scenarios.
Somebody asks ChatGPT for a recommendation to something you have a Compact Keywords page on? ChatGPT is more likely to recommend your brand because your content addresses the specific need and shows up in the data AI models are trained on.
When people say “SEO is dead,” they mean blog SEO is dead. ChatGPT has taken the place of answering “how, what, why, etc,” and AI Overviews in Google reduce clickthrough rate for blog SEO by 34%.
Compact Keywords is NOT blog SEO.
About your instructor
👋 Hi there!
Hey! I’m Edward.
Here’s some things about me:
- Did SEO at Dentsu International, one of the top 5 marketing agencies in the world. Had clients like P&G and Luxottica.
- Mentor there went on to become Head of SEO at Omnicom, which, for a while, took the spot of the biggest publicly traded marketing agency (now it’s second).
- Started and ran the NYC SEO meetup group. Taught classes on SEO at Microsoft.
- With my own agency I’ve done SEO for dozens of startups and SMBs, including my own.
Me in 2016 and 2017 teaching classes on SEO at the Times Square Microsoft offices.
- Hundreds of thousands of followers on Instagram and TikTok going viral with videos about SEO and digital marketing.
- Me quoted in Ahrefs.
- Feature about me trended #1 in HackerNoon a few days after it was released.
- Growth hacked my way into Forbes, The Verge, Entrepreneur Magazine and more.
- As I no longer take agency clients, I created Compact Keywords so founders, teams, and marketers could implement my unique method of doing SEO themselves.
How this course gets you
customers, users, and warm leads
Introduction
Why this method works and what to expect
(1 video, 5:17)
Critical Basics
How to identify keywords that make money with less effort
(2 videos, 13:50)
The New SEO
(3 videos, 59:37)
Visibility Foundations
Making sure Google and AI can understand and index your website
On-Page SEO
How to make SEO landing pages that rank, get trained on by AI, and convert visitors
(1 template, 3 videos, 51:42)
On-Site SEO
How to structure your website for purchase-intent pages
(1 template, 3 videos, 35:51)
Finding Compact Keywords
My method for finding keywords that get you customers, users, and leads
(2 templates, 9 videos, 2:16:32)
Putting up Pages
Putting together and publishing pages
(1 template, 2 videos, 25:25)
After Publishing a Page
What real, lasting SEO results look like
(2 videos, 22:39)
Case Study
Showing how few backlinks are needed to rank for high-intent searches
(1 video, 14:05)
Ranking Without Using a Website
How to get sales with video SEO and user-generated content SEO
(2 templates, 2 videos, 51:08)
Link Building
How to make search engines trust you and show your content
(1 template, 5 videos, 1:54:48)
Overview
Prioritizing what’s most important for getting results
(1 video, 10:45)
Compact Conclusion
Wrapping up
(1 video, 2:48)
BONUS
Weekly breakdowns
Examples in every niche
Local / Repairs
(6:25)
Services / Legal
(14:44)
Ecommerce / Petcare
(13:27)
SaaS / AI
(11:48)
Services / Crypto
(15:22)
SaaS / Production
(15:45)
Ecommerce / HomeTech
(12:00)
Hyper-competitive SaaS
(13:38)
Ecommerce / Bodycare
(10:24)
Info Products / Marketing
(16:05)
Local / Health
(10:11)
Ecommerce / Wellness
(15:28)
Ecommerce / Appliance
(12:09)
Financial Services / Fintech
(10:51)
Ecommerce / Outdoors
(07:56)
How it started
Alejandro was the first customer of Compact Keywords. This was his feedback as he started the course:
I can optimize these keywords for every channel! That is fireeeee. I’m in video 4 and I’m like a 16 year old kid with a PS2!!! This is changing my whole concept of what I will do with the site. Thank you!!!
How it's going
Now I have more than 20 pages ranking #1 and #2 for my company.
Before Compact Keywords, I wasted thousands of dollars on SEO courses, trainings, and wasted time reading blogs. Compact Keywords is best training you’re going to find. It’s updated. And it’s working now, in the AI era.
To me, Compact Keywords is not a course. It’s your method. It’s your blueprint. It’s the system you need to rank a website.
Alejandro Morelli
Great course Edward has restored my faith in SEO. I thought AI had killed it.
— Buymoda.net (@realbuymoda) July 11, 2025
I’m currently in the “On Site SEO” section. I’m already so glad I paid the money.
Each lesson is DENSE with information. I knew a little bit about SEO beforehand, but I still get so much out of each lesson. You’re giving years’ worth of experience boiled down into 15-30 minute lessons, with no filler or fluff. I feel like I’m gaining a new super power.
Jason Leibler
I bought Edward’s course a couple months ago. Recently I got my first sale from my high-ticket dropshipping store. The sale was $500.
I did the bare minimum just to test the strategy, just to see if the little things work. Now that I see it actually works, I’m going all in. Knowing SEO is insanely practical and lucrative right now, the ROI is insane on this. It’s definitely worth the price.
Kristijonas Grigauskas
Not even half way in I bought compacts keywords two weeks ago. I applied some technical fixes. Realized my blogs were not indexing due linking errors. Realized this by using screaming frog like you teach.
— Blogteq (@Blogteq1) December 5, 2025
Compact Keywords is all you need. It’s going to show you how to rank for things that actually convert into sales or new clients.
Give it to a junior employee, have them follow it exactly as Edward’s laid out, and your employee is going to gain a power skill that will serve them for the rest of their career.
You don’t have to do anything, and you’re going to gain a six-figure SEO-level employee just by having them go through this course.
Jon Ray
Frequently asked questions
This method of SEO works for any niche and any brand.
I’ve personally done this method for a variety of niches, from edtech to self-improvement. I’ve seen it work for many SaaS products. I’ve seen it work for service-based companies like agencies.
It works well for startups, mid-sized businesses, and enterprise.
Compact Keywords is EVEN BETTER in small niches.
A good deal of Compact Keywords is identifying keywords that are not targeted properly and then simply targeting them properly.
In small niches, the competition is a lot less savvy so MANY MORE money keywords are left sitting in the open, under-targeted.
Yes! Compact Keywords is based on search intent, not English-specific phrasing – so it works in any language. It’s actively used on non-English sites, driving organic sales and rankings.
Here’s what this looks like in practice on a German-language website.
Yes, it is.
Yes. The SEO tool I share in the program is Moz, which has a tier that is $49/month and can do everything necessary.
You can also get Moz for one month, use it to collect data and QA pages, then stop the subscription.
If you already have a subscription to another popular SEO software suite, such as Ahrefs or Semrush, this will work too.
The Compact Keywords method is flexible, and many SEO tools can do what is required.
Compact Keywords is updated often. If something needs to be changed or added, then it is promptly changed or added.
Yes, I want everybody to have a great experience with this course. Please see the refund policy for more.
Yes. At checkout, select USD to view options for splitting your purchase into multiple payments with Klarna or Afterpay/Clearpay. Please note these options are only available when paying in USD and may not be offered in every region.
No, you do not. Compact Keywords can also be integrated into any User Generated Content (UGC) platform and strategy.
Absolutely. I’ve personally taught this strategy to people and companies who are not advanced in SEO.
You should have a brand that sells products or services. If this sounds broad, that is because it is! Compact Keywords is niche-agnostic. It targets people ready to buy in every niche.
Aside from this, you should have a tool for finding keywords. I will recommend my tool of choice (Moz) and show how to use it. Some popular alternatives are Ahrefs and Semrush. Any tool that allows you to see keyword volume will be adequate.
Yes, this method of SEO is 100% white hat and is in line with Google’s guidelines. Compact Keywords address searchers’ problems and provides them with a direct solution.
No! In fact, when many people email me to ask about 1:1 consulting, I tell them start with Compact Keywords because it’s all that you need.
If your question isn’t answered here, please don’t hesitate to send me a message.
Or text me directly +1 (917) 694-7480
100% Satisfaction Guarantee
I want this course to be a no-brainer investment for you.
If, for whatever reason, you don’t feel like it delivered value, just reach out within 30 days of purchase and we’ll happily refund your full payment.
The only thing I ask is that you include a brief note on what didn’t meet your expectations ‐ that way I can keep making this better for everyone.
More questions?
If the FAQ doesn’t have what you’re looking for, please don’t hesitate to send a message.
Or text me (not a sales rep) directly
+1 (917) 694-7480
Compact Keywords
What You'll Get
Results you can expect
- SEO that gets customers, users, leads
- SEO that works anywhere
- SEO that's recommend by AI
- SEO that's optimized for Google Updates
- SEO that requires less work & money
Resources you’ll get
- 38 immediate videos (10 hours)
- My step-by-step plan for getting results with SEO
- SEO templates to be adapted for your business
- My competitor SEO template
- My site audit template
- My internal SEO template - comes with tabs for:
- Analyzing keywords
- Site SEO layout
- Information architecture
- YouTube SEO
- IG Reels/TikTok SEO
- My SEO landing page template
- My directory SEO template
- 15 weeks of keyword breakdown videos (3.5 hours)
- A new breakdown each week
- Examples in every niche
- Why pages are ranking
Edward Sturm
