Roger Wu is the co-founder of the enhanced-tracking native sponsored storytelling platform, Cooperatize. Cooperatize works with destinations and other brands to connect them with sponsored content opportunities amongst bloggers, publishers, and content creators. Previously he started Klickable.tv, was on the Bloomberg Law founding team, and was a banker at Goldman Sachs. He started and sold the Stamford Tech Meetup, has been published in Forbes and Quartz, won a Webby Award, and earned a Guinness Record. He holds three degrees from the University of Pennsylvania and lives in NYC.
By Roger Wu, for Edwardsturm.com. Native Sponsored Content has become a hot topic over the past few months. Everyone from gossip publishers to the U.S. government has dipped their toe into the sponsored content conversation.