Michael Harbron is the CEO and Co-founder of BrightHaus, a 15-year-old digital marketing agency. With close to two decades of advertising experience, Michael’s worked with brands such as Chrysalis Music, Global Radio, Disney, and, most recently, Spotify- helping them merge into America, partner with Facebook, and drive millions with new revenue streams. His agency specializes in helping brands expand their potential with creative and intelligent digital campaigns.
By Michael Harbron, for Edwardsturm.com. When ultimately the end of the funnel is money, I often question businesses outside of the publishing industry on why they want to market their content. I ask them, “Is