Lida Citroën is a branding and reputation management expert. With 2+ decades experience, she’s worked with both established brands and startups, has published two books (Reputation360 and Your Next Mission), and has appeared on stages at various marketing and PR industry conventions. She contributes consistently to Entrepreneur Magazine and is frequently quoted in MSNBC, The Guardian, Fortune, Forbes, and many other sources. She’s a huge supporter of veterans, donating her expertise and time to helping them transition to civilian careers, and also serves on the Board of Directors for the Autism Society of Colorado.
By Lida Citroën, for Edwardsturm.com. I admit it: I was that mother who told my children, “It doesn’t matter what other people think about you… it just matters what you think about yourself,” and I was