Kean Graham
Kean Graham is an expert in digital ad optimization and the founder of MonetizeMore. His expertise covers adsense optimization, DFP management, third-party ad network partnerships, and header bidding tech optimization. He believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
Three Steps to Take Your Sell-Side Programmatic Strategy to the Next Level
By Kean Graham, for Edwardsturm.com. Programmatic strategy for publishers used to be so easy! Sign up to Google AdSense, implement ad tags on your site, and wait for checks to roll in. About a decade
The Days of Direct Sales are Numbered
By Kean Graham, for Edwardsturm.com. It’s been talked about for years, direct premium sales will die a slow death. Why Header Bidding is Accelerating the Extinction of Direct Sales With the advent of header bidding, this