Edward Sturm
SEO Consulting Benefits
I was recently advised on making more of an effort on selling SEO consulting by its benefits, rather than by the features that are provided in the consulting. For starters, saying my hourly rate is
Using a Chart to Show Inefficiencies in Web Development with No SEO
Tonight I went to a software development operations' meetup and was given a brand new way of explaining the benefits of SEO. The presenter discussed his experience with enterprise level clients and how they're very
One of the Best Startup Stories I’ve Heard
My friend just told me one of the best and most motivating startup stories I've heard. Here it is, told chronologically. Background Information: My friend, we'll call him David, has free and paid programming classes
Moz’s Crawl Test Is the Best Thing Since Sliced Bread and the Beatles
I wish I knew about this tool sooner. Moz's Crawl Test is going to save me so much time doing Obstacle Analysis Reports. For the past years, I've been doing my OARs manually, by analyzing
Using Video to Increase Conversions If I Had an Ecommerce Website
I learned today that videos of products make potential buyers 144% more likely to purchase. It is mind-numbingly cheap to make a simple product video that is good enough to increase conversion. Here’s what you