Articles - SEO, Marketing, Viral Content Creation, and Entrepreneurship

How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…

How to Optimize Your Email Marketing: A Lesson in Newsletter Success

By Isaac Cohen, for Edwardsturm.com. In the early 1990s, JNCO, our company, made a name for itself creating ultra-wide legged denim jeans that made a splash all over North America. The look was inspired by everyday street style in Los Angeles, and has grown a committed fan base since; a strong collection of supporters embracing…

Three Steps to Take Your Sell-Side Programmatic Strategy to the Next Level

By Kean Graham, for Edwardsturm.com. Programmatic strategy for publishers used to be so easy! Sign up to Google AdSense, implement ad tags on your site, and wait for checks to roll in. About a decade ago, running this strategy stopped being super lucrative. Today, even as the display advertising market seems to get closer to…

Beginning with Content Marketing

By Harry Phillips, for Edwardsturm.com. The past few years have been huge in the world of digital marketing. With content marketing becoming the solid foundation of many successful strategies, it’s all about creating and sharing high quality, relevant, and consistent content to your target audience. “80% of people appreciate learning about a company through custom content.”…

The Days of Direct Sales are Numbered

By Kean Graham, for Edwardsturm.com. It’s been talked about for years, direct premium sales will die a slow death. Why Header Bidding is Accelerating the Extinction of Direct Sales With the advent of header bidding, this death has been dramatically accelerated. Header bidding has pushed publisher RPMs to the next level, to a point that it’s…

12 Things Your Business Website Should Be Doing to Dominate Google

By Ed Brancheau, for Edwardsturm.com. While SEO is an extremely deep and complex field, there are some more basic optimization tactics you can use to quickly up your rankings. The following 12 tactics were hand picked from a much longer list thoughtfully written over the course of a few months, and have been expounded upon…