Articles - Marketing and Viral Content Creation

The Days of Direct Sales are Numbered

By Kean Graham, for Edwardsturm.com. It’s been talked about for years, direct premium sales will die a slow death. Why Header Bidding is Accelerating the Extinction of Direct Sales With the advent of header bidding, this death has been dramatically accelerated. Header bidding has pushed publisher RPMs to the next level, to a point that it’s…

12 Things Your Business Website Should Be Doing to Dominate Google

By Ed Brancheau, for Edwardsturm.com. While SEO is an extremely deep and complex field, there are some more basic optimization tactics you can use to quickly up your rankings. The following 12 tactics were hand picked from a much longer list thoughtfully written over the course of a few months, and have been expounded upon…

The Only Marketing Rule for Citizen Journalism: I Violated It

There’s only one major marketing rule for doing citizen journalism. Ask for credit. Whenever you get footage or news that you're not required to keep secret, and people want to share it- ask that they mention you. Online chatter about you drives brand awareness and affects your SEO. The Internet is a high school popularity contest and…

Digital Marketing Basics: 4 Gold Nuggets for Your Success

By Alexander Grosu, for Edwardsturm.com. There are more than one billion websites out there. More than 3 billion users navigate the Internet every single day – and the number increases each second. Millions of blog posts are published on a daily basis. To say that businesses cannot survive without being present in the web-o-sphere is an…

How We Used Answer the Public to Grow Our Organic Search Traffic

By Andrew Choco, for Edwardsturm.com. Creating content is an essential part of search marketing, but a lot of companies view content as just another task they have to get done. They pick a topic, write 800 words or so, post it to their website, and then maybe promote it on social media. A lot of…

Digital Marketing Solutions: Why Integration Matters

By Adam O’Leary, for Edwardsturm.com. Digital marketing best works if you have all the tools you need at your disposal. New ways to reach customers are popping up constantly and businesses are taking advantage of new services and tools provided by social media platforms like Facebook and Twitter. One crucial decision that marketers have to…