Articles
How to Do Great Local SEO for Your Online Store
By Victoria Greene for Edwardsturm.com. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. In this short guide, I will show…
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How to Earn Triple-Digit ROI from Hyper Targeted Facebook Ads
By Elizabeth Carlton and Rachel Perez for Edwardsturm.com. Advertising’s aim is to connect with its target audience in the places they frequent most. Exposure, exposure, exposure! So is it any surprise to any of us that Facebook is one of the leading “billboards” in digital advertising? Businesses are finding a strong ROI on their Facebook…
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One of the Best Startup Stories I’ve Heard
My friend just told me one of the best and most motivating startup stories I've heard. Here it is, told chronologically. Background Information: My friend, we'll call him David, has free and paid programming classes and bootcamps in NYC. These classes are pretty popular. The Story: -Some kid, we'll call him Ted, shows up to one…
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How to Increase Your Sales with SEO
By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…
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How to Optimize Your Email Marketing: A Lesson in Newsletter Success
By Isaac Cohen, for Edwardsturm.com. In the early 1990s, JNCO, our company, made a name for itself creating ultra-wide legged denim jeans that made a splash all over North America. The look was inspired by everyday street style in Los Angeles, and has grown a committed fan base since; a strong collection of supporters embracing…
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Three Steps to Take Your Sell-Side Programmatic Strategy to the Next Level
By Kean Graham, for Edwardsturm.com. Programmatic strategy for publishers used to be so easy! Sign up to Google AdSense, implement ad tags on your site, and wait for checks to roll in. About a decade ago, running this strategy stopped being super lucrative. Today, even as the display advertising market seems to get closer to…
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