Bagel Boys Behind-the-Scenes

Bagels with the text "BAGEL BOYZZZ" overlaid

Bagel Boys Behind-the-Scenes

The dozen bagel challenge. Can one man eat 12 New York City bagels in one sitting?

For the Spoiled NYC Facebook page, Michael Sorace takes the challenge. The live stream in its entirety can be viewed below, as well as can the images taken of the challenge, its surroundings, and its before and after.

Michael Sorace tries to eat 12 bagels in one sitting. Live streamed via Facebook to the Spoiled NYC audience of 650,000 people.

Just starting. Michael is feeling 100% confident that he can eat 12 bagels in one sitting.

Michael Sorace before the Bagel eating challenge, in his Standard Hotel room.

In the cab going to get the bagels.

Michael Sorace in taxi on the way to buy bagels

We bought $38 worth of bagels for this. 16 bagels total, with a lot of sides.

Michael Sorace with bagels in Murray's Bagels in the West VillageMichael Sorace with bagels in Murray's Bagels in the West Village

Still streaming to the Spoiled NYC Facebook community of 664,000 people, we set things up.

Live streaming in the NYC Chealse / Meatpacking Standard HotelLive streaming Michael Sorace in the NYC Chealse / Meatpacking Standard Hotel. Big film lights in the background.

Half the commenters think he can do it and half don’t. Michael’s confidence has me thinking he can eat these 12 bagels.

Live streaming Michael Sorace at the Standard Hotel

Setting up the camera for a more steady position.

Michael Sorace setting up the bagel challenge Spoiled NYC live streamThe setup for the bagel challenge live stream

12 bagels. Michael is going to try to eat them all.

Bagels in place. Ready to start.Bagels in place. Ready to start.Bagels in place. Ready to start.

First bite.

First bite of the Dozen Bagel Challenge

Dipping the bagels in cream cheese or water makes them easier to eat.

Bagel with cream cheese, making it easier to eatMichael Sorace eating bagels and live streaming to Spoiled NYC Facebook group

Michael’s beginning to have a hard time. The slow realization that this will be harder than he thought.

Michael Sorace eating bagels and live streaming to Spoiled NYC Facebook group

Michael sits down at the table. He’s finished 2.5 bagels at this point. Commenters during the live stream are telling him that he’s going to have to go to the hospital. He remains confident despite some feelings of pessimism.

Michael Sorace sitting at the table, bagels in front of him, trying to make it through anotherMicheal Sorace having trouble eating so many bagelsIMG_8439 Dipping bagel in cream cheeseMichael eating a plain bagel

Trying to push on.

Michael eating a plain bagel

Michael’s beginning to have a very tough time.

Michael Sorace having a lot of trouble with his bagel challenge

Michael dons a robe. He’s been trying to slug through bagel number five for a while. He has champagne on the table, which he will use to celebrate after, regardless of what happens. Our commenters are telling him to throw up and to stop.

Michael Sorace in a robe, trying to do the dozen bagel challenge

We try soaking a full bagel in water to make it easier to eat.

Onion bagel soaking in water

Our viewers look on with disgust.

The camera. People watching. Facebook Live on Spoiled NYC.The camera. People watching. Facebook Live on Spoiled NYC.

Michael doesn’t think he can do it. We decide that we’re turning the dozen bagel challenge into the half-dozen bagel challenge. Now Michael only needs to eat 6 NYC bagels. The commenters are okay with this. Michael’s almost there.

Michael Sorace's tired and full face.

The soaked bagel. Michael’s so full that letting it soak in water doesn’t make downing it much easier.

The gross, soaking bagel.

There are still a lot of bagels left on the table. Michael’s feeling very sick.

Our messy table, with Michael in a lot of pain.Michael Sorace in a ton of pain. Looks like he just gave birth

In collaboration with the commenters, we decide that as a good alternative to not eating the six bagels, Michael can drink the water that the onion bagel sat in for 10-minutes. “Are you not entertained?

The water that the bagel was soaking in. Michael Has to drink it.

Michael needs to take his button down shirt off because he’s very uncomfortable and doesn’t want to get vomit on it.

Michael is now taking his clothes off.Michael is tired and sick. He only wants the robe on while he drinks the bagel water.

Michael drinks the bagel water.

Michael Sorace drinking water that an onion bagel was soaked in. The water is yellow and gross.Michael Sorace drinking water that an onion bagel was soaked in. The water is yellow and gross.Michael Sorace drinking water that an onion bagel was soaked in. The water is yellow and gross.Michael Sorace finishing water that an onion bagel was soaked in. The water is yellow and gross.

We established well in advance that no matter what happened, we’d celebrate the live stream with champagne.

Popping champagne to celebrate the bagel challenge.Popping champagne to celebrate the bagel challenge.Drinking champagne to celebrate the bagel challenge.Michael Sorace, drunk off carbs and very sick.Michael Sorace has eaten too many bagels. Drinking champagne and talking to the Spoiled NYC Facebook Live Stream.Michael Sorace is making moves in the Standard Hotel NY.Michael Sorace nursing Moet champagne.

Michael wants to go to the gym to work off the carbs.

Michael Sorace has changed to gym clothes.Michael Sorace has changed to gym clothes.

We search the Standard Hotel, where we’ve been broadcasting from, for the gym.

Michael Sorace, in the Standard Hotel stairwell, going to the gym.Michael Sorace, in the Standard Hotel stairwell, going to the gym.

30-minutes after ending the live stream, Michael passes out on the couch. Clothes still on, all the lights still on.

Michael Sorace passed out on the couch in his hotel room after the bagel challenge.Michael Sorace passed out on the couch in his hotel room after the bagel challenge.

Thank you very much to the 12,700 people who tuned in when we were live! You guys were great! And thank you to everybody else who watched after!

As of now, just two hours after we finished the stream, we’ve reached 97,000 people. By the end of tomorrow we expect that number to near half a million.

As said at the beginning of this post, this was for the Spoiled NYC Facebook page. We wanted to do a live stream that was relevant to the interests of the community while also being very entertaining. A dozen bagel challenge (thought up by Michael) was the solution.

Despite Michael not even making it halfway through the challenge, we’re very satisfied with how things went. People repeatedly tuned back in to see how Michael was doing and we were getting a lot of engagement, in terms of comments and returning viewers. We were having people all over the world watching, and we were excited to share such a ridiculous challenge with the world.

We got to give Spoiled NYC an engaging piece of content, while getting publicity for us, and having a lot fun.

Edward Sturm

Edward Sturm is an SEO and video and image producer.

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